I had no idea this would take off the way it has.
There are L&D people all over the globe pushing themselves out of their comfort zones and getting their personal brands and work out there on video.
And they are learning right in front of us; no polishing, no super edited videos. Just real people sharing their work – sometimes even upside-down! (Credit: Naomi Waldron)
It’s just awesome!
Personally, I have struggled with a few things around publishing my own videos, but with the help of the community and my fellow Challengers, I’m working through them.
Far quicker than I would have by myself.
After just one week of the #LDvid30 challenge, I am feeling much more comfortable about:
- putting myself out there on video
- how to use video for my work and
- where to publish video for best engagement and reach.
I have learned so much in the last week and wanted to share some important tips if you are considering getting into video for a project, or personal or professional development.
Platforms, algortihms and rules
There are lots of channels and ways to share your videos online, but there are few things you need to be aware of, so you can make the right decision to support your video efforts.
Social platforms like Facebook, LinkedIn and Twitter are all in competition for eyeballs, because that’s how they make their money and their #1 goal is to keep you on their platform as much as possible.
But that doesn’t make it easy for you as the creator of the video.
For example, my goal for the Challenge was to be able to produce videos on-the-go with my phone and then publish them to LinkedIn and Twitter and dabble a bit with Snapchat.
YouTube is super easy for video uploading and will automatically create Closed Captions/subtitles for you. You will need to proof read these and edit as appropriate, but on the whole they are pretty accurate.
So I thought if I shot my video by phone, then uploaded to YouTube, I would get captions and I could then post the link to LinkedIn and Twitter directly from YouTube.
Yes, you can do that but, guess what?
LinkedIn and Twitter will show your video to less of your connections/followers because the video wasn’t created using their tools or uploaded directly to their platforms.
Their algorithms punish you for sharing awesome, valuable content that your community would love to engage with because you didn’t use their tools.
While we are using a hashtag (#LDvid30) for posts in the Challenge, I want to be able to reach as many people as possible with my message, work and learnings, so this is painful.
I then discovered that Twitter has a max video duration of 2 mins and 20 seconds when means I either make my videos shorter (they average around 3-4 mins at the moment) to fit on both platforms or I do shorter versions on Twitter, which means either editing or recording two videos.
Neither option is lighting my fire right now…
Along with all of the above, I seem to be experiencing some crazy upload times directly to LinkedIn which I don’t experience on any other platform, so the investigation into settings continues. I don’t want to have to get an extra app to compress my videos but that may turn out to be the solution.
So, for the purpose of the challenge I will be uploading native video on each platform with a copy in YouTube and original vids in Snapchat.
I’ll make a decision as to how to proceed at the end of the 30 days.
Check your settings
Smartphone and PC providers all want you to have the very best experience with their products, so the default settings for image and video capture are usually set to the highest resolution which will:
- take up a lot of storage space on your device and
- result in extended upload times to your chosen platform.
It would be nice to have the best resolution HD video for your posts, but is that really necessary? Is it adding a significant amount of value? What settings would be fit for purpose?
I’m putting my settings out to the community via Snapchat today to see if someone can give me some advice.
No one cares about your hair
I thought I would experiment with this one early on because I work from home 2-3 days per week, which usually translates to no make-up, “relaxed” hair and wearing what my husband lovingly refers to as “slobbies” (think not-so-active “active” wear).
Not one comment about my hair.
Lots of encouragement, discussion about the topic, suggestions to try out, tags for other people who may be interested in the challenge.
But nothing about hair.
No-one cares about your hair if:
- You are adding value and
- You are being brave enough to put your authentic self out there.
Some would argue that if you wouldn’t go to a network event like that then you shouldn’t put yourself on LinkedIn like that.
I used to think like that, but I’ve changed my mind.
When I go to a network event I make an effort to wear something nice, re-apply makeup and blow dry the fuzzy hair until it’s silky smooth. Heck, sometimes I even manage a squirt of perfume!
If I spent that much time quaffing myself each time I did a video I would probably forget what I was going to talk about in the first place. Or I would have too long to think about it and talk myself out of it.
That’s why my launch video the other week was so raw. I had the idea and knew that if I waited until the next day when I had planned in a blow-dry, that LDvid30 would never happen.
And look what’s happening.
So, no-one cares about your hair.
Get over it and get on camera, the world is waiting for you.
Well, we are at least 😊
If you’re not already doing the L&D 30 Day Video Challenge, it’s not too late! Just record your video and share with us on LinkedIn, Twitter, SnapChat, YouTube or Periscope using hashtag #LDvid30.
“See you” online.