Promoting your business through the “Find an eXpert” Marketplace2019-04-15T09:13:04+00:00

Marketing your business in the “Find an eXpert” Marketplace

When we started Learning eXperts, part of our market research was to interview 100 L&D professionals in Australia and New Zealand to find out what resources we could provide to help them in their work.

One question we asked was “Would you use a local online marketplace for L&D if was kept up to date?”  84% of respondents sad “Yes.”

So here it is.

The Find an eXpert Marketplace is a virtual mall that visitors can scroll through or search to find products, services and providers to help them create great learning solutions.

Think “Google for L&D down under!”

Our aim with Marketplace is to help more businesses get found by helping you answer the questions that clients are asking when they are looking to make a purchase.

We run a range of paid and organic marketing activities to promote the marketplace to your target audience, so having an optimised listing ready for when they are searching will improve your chances of ending up on their shortlist and/or preferred provider list.

Why list?

Some providers we have spoken to are skeptical about the value of listing in a marketplace like ours – and we don’t blame them.

Many marketplaces are offered for free and are not kept current so offer no value to site visitors (read: potential clients!).

Here’s why you should include yourself or your business in the Find an eXpert Marketplace:

  • We run constant traffic to Marketplace through a range of paid and organic marketing campaigns using our website, newsletter and social media channels.

  • B2B researchers do 12 searches on average prior to engaging on a specific brand’s site (Source: Google). The more places people see your business, the more you will stay top of mind.

  • Listing in Marketplace will amplify your online presence, brand awareness and SEO rankings.

  • Our Marketplace is focused purely on servicing the L&D community in Australia and New Zealand – your potential clients.

  • Your competition will be listing here.

  • We will remind you to check the information in your listing each quarter to keep it current and we will do regular checks for broken links.

  • All paid listings come with an optimisation consultation where we personally help you get the most out of your listing.

  • You can strengthen your brand reputation by inviting clients to leave ratings and reviews against your listing. Please note that we manually check all reviews and will handle negative reviews in line with our Fair Go Policy.

  • Potential clients can contact you directly from your listing using the contact form (paid listings only).

  • We will regularly check in with our community about their use of and requirements for Marketplace.  We will update functionality to meet those requirements to keep it #1 on their list of go-to resources when searching for products, services and providers.

Finding your business through search

Potential clients can search using just keywords or add advanced search options e.g. category, ratings, location, etc. The more detailed your listing, the more chance you have of appearing in their search results.

All paid listings are entitled to an optimisation consult where we help you make the most of your listing.

Finding your business via categories

The category search function makes it easy for potential clients to find your business.

We have created the category lists with input from our community.  When creating your listing, if there is no appropriate category for you to list under, please contact us and we can add it for you.

What your listing will look like

The detail displayed on your listing will depend on the plan you sign up to.

You can view examples of live listings here on marketplace.

Listing plans

You can create a free listing or choose one of the Business Booster, Lead Lover and Marketing Maximiser listing plans available via monthly or annual payments. Annual plans include one free month and a listing optimisation consultation to help you get the most out of your listing.

Forever Free

$0forever
  • Individual/business name
  • Website URL
  • Select 1 product/service category
  • 250 character description of products/services
  • Ratings

Business Booster

$47USD monthly
  • Individual/business name
  • Website URL
  • Select 3 product/service categories
  • 500 character description of products/services
  • Ratings
  • 1 image upload
  • Phone number
  • Twitter handle
  • Street address
  • Awards & accolades
  • Contact form
  • 1 file attachments (up to 2MB each)
  • One month free on annual plan
  • Listing optimisation consult

Lead Lover

$67USD monthly
  • Individual/business name
  • Website URL
  • Select 4 product/service categories
  • 750 character description of products/services
  • Ratings
  • 3 image uploads
  • Phone number
  • Twitter handle
  • Street address
  • Awards & accolades
  • Contact form
  • 2 file attachments (up to 2MB each)
  • One month free on annual plan
  • Listing optimisation consult

Marketing Maximiser

97USD monthly
  • Individual/business name
  • Website URL
  • Select 5 product/service categories
  • 1000 character description of products/services
  • Ratings
  • 5 image uploads
  • Phone number
  • Twitter handle
  • Street address
  • Awards & accolades
  • Contact form
  • 3 file attachments (up to 2MB each)
  • One month free on annual plan
  • Listing optimisation consult
  • Featured listing (appears at top of search results)
  • Embed promo videos (coming soon)

Next steps…

When you create a listing you will first be directed to a screen to set up a free account on our site, or log in to your existing account. Once your account request is approved, you will get an email with login details – and you’re off!

We also offer a range of other promotional services which include a Marketplace listing as part of the plan.  If you are looking to increase your brand awareness in this space, we provide a free, no obligation Discovery Call consultation to discuss your requirements.

What would you like to do now?

Create my listing
Book in my Discovery Call
View Marketplace